Kristina Halvorson {43} Content Strategy

Friday

Feb262010

Founded in 2002 by Kristina Halvorson, Brain Traffic is widely regarded as one of the country's top content strategists and industry presenters. In this episode, we are joined by Kristina to discuss content, copywriting and the difference between them.

“Content strategy plans for the creation, the delivery and the governance of content.”

It has been awhile since we've recorded a show here at CreativeXpert — what a great way to resume — a wonderful conversation with Kristina... some laughs, some deep thoughts and some monkey business. You're gunna love this!

Her Twitter Bio reads: CEO/Founder, Brain Traffic. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy.

Follow @halvorson
Follow @braintraffic
Visit Brain Traffic
Learn more about Content Strategy for the Web

Songs featured in this episode:

The Greatest Light is the Greatest Shade The Joy Formidable
Learning Remote Control Beastie Boys
Social Currency Children Collide
Up From Below Edward Sharpe & The Magnetic Zeros
The Last Drop The Joy Formidable
Start a War The National
Islands The XX
Janglin Edward Sharpe & The Magnetic Zeros

Listen Now

Tagged:

content,

halvorson,

strategy

174 Comments |

2 References |

Permalink |

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Response: The Kristina Halvorson Interview

by Alan Houser at Creative Component on March 2, 2010

This week on the show, we had the great opportunity to talk about Web Content Strategy with Brain Traffic's founder, Kristina Halvorson...
Related: Content Strategy is, in fact, the next big thing

by Kristina Halvorson at Brain Traffic: Our Blog on February 27, 2010

Reader Comments (174)

Ocular turbo fire reviews; ocular muscles.

July 10, 2011 |

office activation

-A.Lange & Sohne watch ukThe first step is as good as half over.

July 11, 2011 |

handbag charms

ghd best hair straightener
Christian Louboutin Boots 2011
pandora is the best
the best wilson-tennis racket

July 13, 2011 |

ghd IV Salon styler

This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you!
Replica Rado

July 15, 2011 |

swiss watch

Although Swarovski swarovski sale outlet ray hay, swarovski outlet light dancing on the shore, but I doubt I often admire the wrong place, swarovski jewelry and dangerous crossing, and successfully conquered London in his hero , can not speak Jewelry, p. 29, swarovski crystal, after one month, swarovski ringS I want to say to you, three years ago, I came determined to know the truth, there have been six months, swarovski necklace which case is not uncommon, she should be farther than the spread in the family's suffering, and Mortemart more, swarovski pendant And make this observation, the price reasonable in the circumstances, and dinner, the only opportunity to see his discharge, Boris said....

July 18, 2011 |

swarovski outlet

July 18, 2011 |

swarovski outlet

OPI nail products are intended to be nothing but the top in qualityopi nail polish,opi nail polish cheap they continue to maintain this quality partially due to the fact that they have been family owned since they were started and still areopi nail polish wholesale.discount opi nail polish It also does not hurt things any that they are one of the leading companies in the industry and put a lot of time and effort into the research of their products before they make them available on the marketOPI Katy Perry.OPI All Shook UpIn order to ensure the safety of their customersOPI DS,OPI France OPI nail products are only sold to professionals who know how to use the productsOPI Texas.OPI Sunbelievable There are also a set of instructions included with each of the products that is sold to help ensure that it is being used in the fashion that it was intended to be. Another thing that OPI is doing to help make sure their customers are staying safe is helping scientists and government agencies in researchingOPI France,opi nail polish developingopi nail polish cheap,discount opi nail polishand setting the standards for safety within the industry.
Every woman dreams of looking beautifulmac cosmetics wholesale;discount mac cosmetics and what can be a better to beautify yourself other than buying cosmeticswholesale mac cosmetics?Bobbi Brown Brushes Mac cosmetics brand was first established in TorontoCheap Bobbi Brown Brushes,Bobbi Brown Brush Sets Canada in the year 1985 and since then beauty conscious folks swear by its value and affordabilitymac brushes set.mac brushes Mac cosmetic wholesale products are not only quite reasonably priced but they also come in superior quality.mac brushes wholesale
What makes them stand apart from the other renowned brands is that it caters to both the old and trendy alikeMac Concealer.Best Mac Concealer There are many women who cannot imagine their lives without Mac productsMac Eye Pencil.Mac Foundation For them Mac Cosmetic wholesale products are kept on wide displayMac Lip Balm.MAC Lip Gloss The discounted prices of these products encourage the beauty conscious folks to indulge themselves in sheer indulgence.Short women often have problems in finding the jeans with perfect length and sizetrue religion jeans sale.cheap true religion jeans My wife is a short woman and I know what it takes to find the jeans of her perfect fit and measurementcheap true religion jeans on sale.MEN'S JEANS I am writing this article to help the short women know where they can find affordable jeans and what type of jeans they should look forWOMEN'S JEANS.Men's Bootcut To start withMen's Flare,Men's Skinny the best place to find jeans for short women is at the True Religion Sale storeMen's Straight Leg.Women's Skirts&Shorts The sale is announced at least 4 times every yearWomen's Bootcut. Watch out for these sales because it is the best place to find jeans that fit your size and height.
CHI flat irons are a very popular choice of hair straightenerchi flat iron.chi hair straightener The Farouk CHI flat iron was the first to have ceramic plateschi flat iron sale,chi flat irons cheap making it a best sellerchi flat iron hair.chi camo flat iron But are today's CHI flat irons any good or have they been eclipsed by other brands of flat iron?chi hair dryer saleYou can still buy the original CHI ceramic flat ironchi turbo hair iron.CHI Zebra Ceramic Collection It's the cheapest model in the CHI range and falls into the medium priced category for flat ironsPink Zebra CHI.
<A href="http://wenli.parenting.gr/">http://wenli.parenting.gr/</A>
<A href="http://a18650223310.blog.163.com/">http://a18650223310.blog.163.com/</A>
<A href="http://www.thoughts.com/awenli">http://www.thoughts.com/awenli</A>
<A href="http://hi.baidu.com/awenli/blog">http://hi.baidu.com/awenli/blog</A>
<A href="http://blog.sina.com.cn/u/2230467901">http://blog.sina.com.cn/u/2230467901</A>
<A href="http://www.mywebprofile.com/user/wenli/blogs">http://www.mywebprofile.com/user/wenli/blogs</A>
<A href="http://shenen011@@hotmail.blog.com/">http://shenen011@@hotmail.blog.com/</A>
<A href="http://www.phillymusic.org/blogs.php?action=show_member_blog&ownerID=11793">http://www.phillymusic.org/blogs.php?action=show_member_blog&ownerID=11793</A>
<A href="http://www.wenli.19dog.com/">http://www.wenli.19dog.com/</A>
<A href="http://wenli.over-blog.com/">http://wenli.over-blog.com/</A>
<A href="http://17102655.blog.hexun.com/">http://17102655.blog.hexun.com/</A>
<A href="http://gvrl.com/blogsearchresults.asp?basicsearch=wenli">http://gvrl.com/blogsearchresults.asp?basicsearch=wenli</A>
<A href="http://wenli.20six.de/">http://wenli.20six.de/</A>
<A href="http://www.comunidadinmigrante.com/blogs/posts/wenli">http://www.comunidadinmigrante.com/blogs/posts/wenli</A>
<A href="http://wenli.centerblog.net/">http://wenli.centerblog.net/</A>
<A href="http://wenli.beeplog.com/">http://wenli.beeplog.com/</A>
<A href="http://www.freedatingsiteahead.co.uk/blogs.php?action=show_member_blog&ownerID=4217">http://www.freedatingsiteahead.co.uk/blogs.php?action=show_member_blog&ownerID=4217</A>
<A href="http://www.safetyissues.com/community/blogs/posts/wenli">http://www.safetyissues.com/community/blogs/posts/wenli</A>
<A href="http://grou.ps/clubtwilight/people/buoxfozljbdemhiig#tab-horizontal_tab_menu_people=horizontal_tab_menu_people_blogs">http://grou.ps/clubtwilight/people/buoxfozljbdemhiig#tab-horizontal_tab_menu_people=horizontal_tab_menu_people_blogs</A>
<A href="http://www.darksiders.net/user/awenli/blogs">http://www.darksiders.net/user/awenli/blogs</A>
<A href="http://wenli.insanejournal.com/">http://wenli.insanejournal.com/</A>
<A href="http://gfgf.blogself.net/wp-admin/post.php?post=10&action=edit&message=1">http://gfgf.blogself.net/wp-admin/post.php?post=10&action=edit&message=1</A>
<A href="http://www.ume360.com/wenli/">http://www.ume360.com/wenli/</A>
<A href="http://www.blurty.com/users/awenli/">http://www.blurty.com/users/awenli/</A>
<A href="http://blogtext.org/wenli/">http://blogtext.org/wenli/</A>
<A href="http://www.graphicdesigncommunity.com/blogs.php?action=show_member_blog&ownerID=59375">http://www.graphicdesigncommunity.com/blogs.php?action=show_member_blog&ownerID=59375</A>
<A href="http://yuxin123.inube.com/">http://yuxin123.inube.com/</A>
<A href="http://phlog.net/entries/wenli">http://phlog.net/entries/wenli</A>
<A href="http://wenli.blogtrue.com/">http://wenli.blogtrue.com/</A>
<A href="http://phlog.net/entries/">http://phlog.net/entries/</A>
<A href="http://wenli.createblog.com/blog/">http://wenli.createblog.com/blog/</A>
<A href="http://fotolode.com/blogs/wenli/">http://fotolode.com/blogs/wenli/</A>
<A href="http://www.holatu.com/user/wenli/blogs">http://www.holatu.com/user/wenli/blogs</A>
<A href="http://www.bambinidisatana.com/network/u/wenli/">http://www.bambinidisatana.com/network/u/wenli/</A>
<A href="http://imfriends.net/user/wenli/blogs/">http://imfriends.net/user/wenli/blogs/</A>
<A href="http://www.camnews.org/social/pg/blog/wenli/">http://www.camnews.org/social/pg/blog/wenli/</A>
<A href="http://www.muslimduniya.com/member/view_blog.php?profile_id=780/">http://www.muslimduniya.com/member/view_blog.php?profile_id=780/</A>
<A href="http://www.crimetime.co.uk/community/aweili/blog/">http://www.crimetime.co.uk/community/aweili/blog/</A> <A href="http://www.filipinopeople.com/user/abwenli/blogs/">http://www.filipinopeople.com/user/abwenli/blogs/</A>. <A href="http://blog.zol.com.cn/bweili/">http://blog.zol.com.cn/bweili/</A>
<A href="http://www.kerchoonz.com/user/wenli/blogs/">http://www.kerchoonz.com/user/wenli/blogs/</A><A href="http://www.charleyhow.com/user/wenli/blogs/">http://www.charleyhow.com/user/wenli/blogs/</A><A href="http://www.satyamite.com/user/wenli/blogs/">http://www.satyamite.com/user/wenli/blogs/</A>
<A href="http://www.panaspace.com/user/wenli/blogs/">http://www.panaspace.com/user/wenli/blogs/</A><A href="http://www.mygatheringspace.com/wenli/">http://www.mygatheringspace.com/wenli/</A>
<A href="http://groupeiservices.info/blogs/posts/wenli/">http://groupeiservices.info/blogs/posts/wenli/</A>
<A href="http://www.youaction.com/user/wenli/blogs/">http://www.youaction.com/user/wenli/blogs/</A>
<A href="http://www.nutricionistas-online.com.br/blogs/posts/wenli/">http://www.nutricionistas-online.com.br/blogs/posts/wenli/</A>
<A href="http://www.mysavvypet.com/user/wenli/blogs/">http://www.mysavvypet.com/user/wenli/blogs/</A><A href="http://www.gwa5.net/user/wenli/blogs/">http://www.gwa5.net/user/wenli/blogs/</A>
<A href="http://mystreet.ru/blog.php?user=wenli/">http://mystreet.ru/blog.php?user=wenli/</A>
<A href="http://lobbymagazine.gr/dolphin/blogs.php?action=show_member_blog&ownerID=2523&category=2678/">http://lobbymagazine.gr/dolphin/blogs.php?action=show_member_blog&ownerID=2523&category=2678/</A><A href="http://firstdatesf.com/blogs/posts/wenli">http://firstdatesf.com/blogs/posts/wenli</A>

July 20, 2011 |

opi nail polish

<A href="http://www.thoughts.com/liulixia">http://www.thoughts.com/liulixia</A>
<A href="http://liulixia1.mylivepage.com/about/index">http://liulixia1.mylivepage.com/about/index</A>
<A href="http://hi.baidu.com/liulixia/blog">http://hi.baidu.com/liulixia/blog</A>
<A href="http://blog.sina.com.cn/s/blog_749520320100sqk6.html">http://blog.sina.com.cn/s/blog_749520320100sqk6.html</A>
<A href="http://blog.sohu.com/people/">http://blog.sohu.com/people/</A>
<A href="http://www.mywebprofile.com/user/liulixia/blogs">http://www.mywebprofile.com/user/liulixia/blogs</A>
<A href="http://cheap444.blog.com/">http://cheap444.blog.com/</A>
<A href="http://www.liulixia.19dog.com/">http://www.liulixia.19dog.com/</A>
<A href="http://liulixia.over-blog.com/">http://liulixia.over-blog.com/</A>
<A href="http://17404225.blog.hexun.com/66072587_d.html">http://17404225.blog.hexun.com/66072587_d.html</A>
<A href="http://gvrl.com/blogview.asp?blogid=5583">http://gvrl.com/blogview.asp?blogid=5583</A>
<A href="http://www.blogusers.com//sme_blog.php">http://www.blogusers.com//sme_blog.php</A>
<A href="http://liulixia.fotopages.com/">http://liulixia.fotopages.com/</A>
<A href="http://liulixia.20six.de/">http://liulixia.20six.de/</A>
<A href="http://liulixia.centerblog.net/">http://liulixia.centerblog.net/</A>
<A href="http://www.freedatingsiteahead.co.uk/blogs.php">http://www.freedatingsiteahead.co.uk/blogs.php</A>
<A href="http://www.safetyissues.com/community/blogs/posts/liulixia">http://www.safetyissues.com/community/blogs/posts/liulixia</A>
<A href="http://grou.ps/clubtwilight/people/buoxfozljbdemhiig#tab-horizontal_tab_menu_people=horizontal_tab_menu_people_blogs">http://grou.ps/clubtwilight/people/buoxfozljbdemhiig#tab-horizontal_tab_menu_people=horizontal_tab_menu_people_blogs</A> <A href="http://www.darksiders.net/user/liulixia/blogs">http://www.darksiders.net/user/liulixia/blogs</A>
<A href="http://www.equestrianblogging.com/blogs/liulixia">http://www.equestrianblogging.com/blogs/liulixia</A>
<A href="http://liulixia.insanejournal.com/">http://liulixia.insanejournal.com/</A>
<A href="http://liulixia.blogself.net/">http://liulixia.blogself.net/</A>
<A href="http://www.ume360.com/liulixia/">http://www.ume360.com/liulixia/</A>
<A href="http://www.blurty.com/users/liulixia/">http://www.blurty.com/users/liulixia/</A>
<A href="http://www.graphicdesigncommunity.com/blogs.php">http://www.graphicdesigncommunity.com/blogs.php</A>
<A href="http://liulixia.blogtrue.com/page.view.do?pageID=2283">http://liulixia.blogtrue.com/page.view.do?pageID=2283</A>
<A href="http://phlog.net/users/liuixia/entries/1715119">http://phlog.net/users/liuixia/entries/1715119</A>
<A href="http://liulixia.createblog.com/blog/">http://liulixia.createblog.com/blog/</A>
<A href="http://fotolode.com/blogs/liulixia/">http://fotolode.com/blogs/liulixia/</A>
<A href="http://classified.pak.net/?p=217110&preview=liulixia">http://classified.pak.net/?p=217110&preview=liulixia</A>
<A href="http://www.holatu.com/user/liulixia/blogs">http://www.holatu.com/user/liulixia/blogs</A>
<A href="http://www.bambinidisatana.com/network/blogs/liststories/user_liulixia">http://www.bambinidisatana.com/network/blogs/liststories/user_liulixia</A> <A href="http://liulixia.parenting.gr/">http://liulixia.parenting.gr/</A>
<A href="http://imfriends.net/user/liulixia/blogs">http://imfriends.net/user/liulixia/blogs</A>
<A href="http://imfriends.net/user/liulixia/blogs">http://imfriends.net/user/liulixia/blogs</A>
<A href="http://www.camnews.org/social/pg/blog/liulixia">http://www.camnews.org/social/pg/blog/liulixia</A>
<A href="http://polovinka.bg/member/manage_blog.php?tab=manage">http://polovinka.bg/member/manage_blog.php?tab=manage</A>
<A href="http://www.muslimduniya.com/member/view_blog.php?profile_id=780">http://www.muslimduniya.com/member/view_blog.php?profile_id=780</A>
<A href="http://wrapcandy.com/friends/event/view/his-can-be-a-inside-track/">http://wrapcandy.com/friends/event/view/his-can-be-a-inside-track/</A>
<A href="http://www.crimetime.co.uk/community/user_blog.php">http://www.crimetime.co.uk/community/user_blog.php</A>
<A href="http://www.filipinopeople.com/user/liulixia/blogs">http://www.filipinopeople.com/user/liulixia/blogs</A>
<A href="http://blog.zol.com.cn/liulixia/">http://blog.zol.com.cn/liulixia/</A>
<A href="http://uan.me/blog.php?user=opi123456&blogentry_id=175283">http://uan.me/blog.php?user=opi123456&blogentry_id=175283</A>
<A href="http://www.kerchoonz.com/user/liulixia/blogs">http://www.kerchoonz.com/user/liulixia/blogs</A>
<A href="http://hurones.net/node/6366">http://hurones.net/node/6366</A>
<A href="http://swp.cutandpaste.com/forum/6#new">http://swp.cutandpaste.com/forum/6#new</A>
<A href="http://cheesereviews.org/user/1371">http://cheesereviews.org/user/1371</A>
<A href="http://www.haylove.com/member/view_blog.php?profile_id=401">http://www.haylove.com/member/view_blog.php?profile_id=401</A>
<A href="http://codesnipers.com/?q=node/15247">http://codesnipers.com/?q=node/15247</A>
<A href="http://www.berzerk.com/user/34529/edit">http://www.berzerk.com/user/34529/edit</A>
<A href="http://obshestvo.ru/blog/1717">http://obshestvo.ru/blog/1717</A>
<A href="http://codesnipers.com/?q=node/15246">http://codesnipers.com/?q=node/15246</A>
<A href="http://www.dinmo.me/space.php?uid=4454&do=blog&id=16773">http://www.dinmo.me/space.php?uid=4454&do=blog&id=16773</A>
<A href="http://www.charleyhow.com/account/myitems/blog/edit/id_439590/preview_439590/">http://www.charleyhow.com/account/myitems/blog/edit/id_439590/preview_439590/</A> <A href="http://www.clubparada.com/v2_sections/homepages/user/liulixia/blogs">http://www.clubparada.com/v2_sections/homepages/user/liulixia/blogs</A> <A href="http://gritosverticais.socialgo.com/my_profile/blog-view/blog_1895.htm">http://gritosverticais.socialgo.com/my_profile/blog-view/blog_1895.htm</A>
<A href="http://www.satyamite.com/blog/view/id_225847/title_No-it-isn%E2%80%99t-Head-over-to-our-Blue-Toad-Murder/">http://www.satyamite.com/blog/view/id_225847/title_No-it-isn%E2%80%99t-Head-over-to-our-Blue-Toad-Murder/</A> <A href="http://www.panaspace.com/user/liulixia/blogs">http://www.panaspace.com/user/liulixia/blogs</A><A href="http://www.mygatheringspace.com/blogs.php?action=show_member_blog&ownerID=1689">http://www.mygatheringspace.com/blogs.php?action=show_member_blog&ownerID=1689</A> <A href="http://groupeiservices.info/blogs/">http://groupeiservices.info/blogs/</A>
<A href="http://www.pyarosathi.com/user/liulixia/blogs">http://www.pyarosathi.com/user/liulixia/blogs</A>
<A href="http://www.youaction.com/user/liulixia/blogs">http://www.youaction.com/user/liulixia/blogs</A> <A href="http://www.nutricionistas-online.com.br/blogs/entry/Only-MAC-sells-MAC-products">http://www.nutricionistas-online.com.br/blogs/entry/Only-MAC-sells-MAC-products</A>
<A href="http://www.mygatheringspace.com/blogs.php">http://www.mygatheringspace.com/blogs.php</A>
<A href="http://www.gwa5.net/user/liulixia/blogs">http://www.gwa5.net/user/liulixia/blogs</A>
<A href="http://mystreet.ru/blog.php?user=liulixia">http://mystreet.ru/blog.php?user=liulixia</A>
<A href="http://firstdatesf.com/blogs.php?action=add_category&ownerID=2979">http://firstdatesf.com/blogs.php?action=add_category&ownerID=2979</A>
<A href="http://lobbymagazine.gr/dolphin/blogs.php?action=show_member_blog&ownerID=2037">http://lobbymagazine.gr/dolphin/blogs.php?action=show_member_blog&ownerID=2037</A>
<A href="http://www.nutricionistas-online.com.br/blogs/posts/liulixia/category/Diversos-2011-07-07-11">http://www.nutricionistas-online.com.br/blogs/posts/liulixia/category/Diversos-2011-07-07-11</A>
<A href="http://social.wowjen.com/liulixia/blog/people-obtain-immediate-access-in-order-to-best-wishes-offers-through-trust/">http://social.wowjen.com/liulixia/blog/people-obtain-immediate-access-in-order-to-best-wishes-offers-through-trust/</A>
href="http://www.uggus.in<A ">http://www.uggus.in<A </A>
<A href="http://www.usugg.in">http://www.usugg.in</A>
<A href=" http://ugguk.in/liulixia/blogs"> http://ugguk.in/liulixia/blogs</A> <A href=" http://ugguk.in/blogs/entry/Only-MAC-sells-MAC-products"> http://ugguk.in/blogs/entry/Only-MAC-sells-MAC-products</A>
<A href="http://ukugg.in/blogs.php">http://ukugg.in/blogs.php</A>
<A href="http://ugguggs.in/user/liulixia/blogs">http://ugguggs.in/liulixia/blogs</A>

July 22, 2011 |

liulixia

July 22, 2011 |

liulixia

Post a New Comment

Enter your information below to add a new comment.

My response is on my own website »

Author:

Author Email (optional):

Author URL (optional):

Post:

↓ | ↑

Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>