Kristina Halvorson {43} Content Strategy

Friday

Feb262010

Founded in 2002 by Kristina Halvorson, Brain Traffic is widely regarded as one of the country's top content strategists and industry presenters. In this episode, we are joined by Kristina to discuss content, copywriting and the difference between them.

“Content strategy plans for the creation, the delivery and the governance of content.”

It has been awhile since we've recorded a show here at CreativeXpert — what a great way to resume — a wonderful conversation with Kristina... some laughs, some deep thoughts and some monkey business. You're gunna love this!

Her Twitter Bio reads: CEO/Founder, Brain Traffic. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy.

Follow @halvorson
Follow @braintraffic
Visit Brain Traffic
Learn more about Content Strategy for the Web

Songs featured in this episode:

The Greatest Light is the Greatest Shade The Joy Formidable
Learning Remote Control Beastie Boys
Social Currency Children Collide
Up From Below Edward Sharpe & The Magnetic Zeros
The Last Drop The Joy Formidable
Start a War The National
Islands The XX
Janglin Edward Sharpe & The Magnetic Zeros

Listen Now

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halvorson,

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Response: The Kristina Halvorson Interview

by Alan Houser at Creative Component on March 2, 2010

This week on the show, we had the great opportunity to talk about Web Content Strategy with Brain Traffic's founder, Kristina Halvorson...
Related: Content Strategy is, in fact, the next big thing

by Kristina Halvorson at Brain Traffic: Our Blog on February 27, 2010

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