Friday
Feb262010
Kristina Halvorson {43} Content Strategy
Founded in 2002 by Kristina Halvorson, Brain Traffic is widely regarded as one of the country's top content strategists and industry presenters. In this episode, we are joined by Kristina to discuss content, copywriting and the difference between them.
“Content strategy plans for the creation, the delivery and the governance of content.”
It has been awhile since we've recorded a show here at CreativeXpert — what a great way to resume — a wonderful conversation with Kristina... some laughs, some deep thoughts and some monkey business. You're gunna love this!
Her Twitter Bio reads: CEO/Founder, Brain Traffic. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy.
- Follow @halvorson
- Follow @braintraffic
- Visit Brain Traffic
- Learn more about Content Strategy for the Web
Songs featured in this episode:
- The Greatest Light is the Greatest Shade The Joy Formidable
- Learning Remote Control Beastie Boys
- Social Currency Children Collide
- Up From Below Edward Sharpe & The Magnetic Zeros
- The Last Drop The Joy Formidable
- Start a War The National
- Islands The XX
- Janglin Edward Sharpe & The Magnetic Zeros
content
Reader Comments (174)
It was a Christmas Party and a Caroling Party and my friend’s way of blessing her neighborhood. True enough, the gospel is contained within the lyrics of many a Christmas Carol. The Light of the World’s story is sung. The name, Jesus, is pronounced as the King of kings and Lord of lords, and people smile. I don’t know the impact a Caroling Party can make in one’s neighborhood, but I know the impact it makes on me.
The truth of the matter is you can’t rain on a Jesus Parade and that’s what we were... that’s what we are. When the Wonderful Counselor shows up and the Spirit is walking along side you, what’s revealed is encouragement, hope, fellowship, friendship, food, laughter, games and quite simply, peace on earth. It’s not contained in the activity itself but in the people who bring the message.
Some people would argue that starving people in deprived countries need STUFF. What I argue is that they need HOPE... and yes, clothes, clean water, access to healthcare and education, freedom, Jesus... My heart aches for the broken hearted and crushed in spirit... everywhere...and for some people in the world, hope is borne in a vaccination, a sewing machine, a well dug in their community.
Many of the studies that have been done on life satisfaction around the globe clearly indicate that PEOPLE connected to PEOPLE creates the conditions most necessary for happiness. Gretchen Rubin makes mention of this somewhere in the first six chapters of her book. The studies consistently show that what ya GOT, physically speaking doesn’t compare with WHO ya got. Good people make a rich life indeed. Exhibit A: the United States, one of the richest countries on the planet, is not the happiest.
It's finally summer (though it took a while for the weather to catch up) and we've got a lot planned, as usual. I'm continuing to stay busy with weddings, writing and auditions. Corey has been going on a lot of commercial auditions, which is just a matter of being persistent until something hits. Besides The Union projects, he's also been writing and rehearsing for another show. A friend is in the director's program at Second City. As their final project, they have to put up their own sketch show at the Second City's blackbox theater called Donny's Skybox. Corey is going to be a part of a three person original sketch revue that goes up in mid July! We'll post most details soon.
That was a great piece of information., I enjoyed reading it...
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