Friday
Feb262010
Kristina Halvorson {43} Content Strategy
Founded in 2002 by Kristina Halvorson, Brain Traffic is widely regarded as one of the country's top content strategists and industry presenters. In this episode, we are joined by Kristina to discuss content, copywriting and the difference between them.
“Content strategy plans for the creation, the delivery and the governance of content.”
It has been awhile since we've recorded a show here at CreativeXpert — what a great way to resume — a wonderful conversation with Kristina... some laughs, some deep thoughts and some monkey business. You're gunna love this!
Her Twitter Bio reads: CEO/Founder, Brain Traffic. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy.
- Follow @halvorson
- Follow @braintraffic
- Visit Brain Traffic
- Learn more about Content Strategy for the Web
Songs featured in this episode:
- The Greatest Light is the Greatest Shade The Joy Formidable
- Learning Remote Control Beastie Boys
- Social Currency Children Collide
- Up From Below Edward Sharpe & The Magnetic Zeros
- The Last Drop The Joy Formidable
- Start a War The National
- Islands The XX
- Janglin Edward Sharpe & The Magnetic Zeros
content
Reader Comments (174)
Great to see you guys make your (triumphant?) return to podcasting after so many eons away! (1 web week = 1 decade in 'the real'.)
So what would it take to get you guys to reference the music you play in the podcast? Half the time I wish you'd let it finish before you continue!
Thanks Doug. Your wish is my command. *Brrrrrrinnnng!*
Great episode. Now going to start reading the braintraffic blog regularly
you had me laughing on my commute. great, energizing podcast and great guest speaker. one of my favorite industry podcasts. keep at it so i can laugh all the way to work some more. how about including those links you referenced in the beginning in the show notes?
@amy - all the links discussed in the Tag Bag can be found on Delicious: http://delicious.com/tag/cxideas.
They're also linked over in the sidebar →
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you had me laughing on my reverse. major, activity podcast and majuscule visitor author. one of my selection manufacture podcasts. fix at it so i can laughter all the way to play both much. how around including those course you referenced in the source in the pretending notes?
lucy
Awesome episode.