Friday
Feb262010
Kristina Halvorson {43} Content Strategy
Founded in 2002 by Kristina Halvorson, Brain Traffic is widely regarded as one of the country's top content strategists and industry presenters. In this episode, we are joined by Kristina to discuss content, copywriting and the difference between them.
“Content strategy plans for the creation, the delivery and the governance of content.”
It has been awhile since we've recorded a show here at CreativeXpert — what a great way to resume — a wonderful conversation with Kristina... some laughs, some deep thoughts and some monkey business. You're gunna love this!
Her Twitter Bio reads: CEO/Founder, Brain Traffic. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy.
- Follow @halvorson
- Follow @braintraffic
- Visit Brain Traffic
- Learn more about Content Strategy for the Web
Songs featured in this episode:
- The Greatest Light is the Greatest Shade The Joy Formidable
- Learning Remote Control Beastie Boys
- Social Currency Children Collide
- Up From Below Edward Sharpe & The Magnetic Zeros
- The Last Drop The Joy Formidable
- Start a War The National
- Islands The XX
- Janglin Edward Sharpe & The Magnetic Zeros
content
Reader Comments (174)
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Mother's Day is coming, and what could be more fit (oh, I love my own puns) than giving Mom a gift that is good for her health and something she actually wants (do not EVER get me a vacuum or Shake Weight or I will make a video ridiculing your poor taste!)? Fun and Fit are here to share some of our favorite "you might like to get me this gift" ideas. Nudge nudge wink wink say no more!
Yes, this has got to be one of the most fun gigs for me yet! I got hired to shoot a 10 day campaign for the beer company Dos XXs in celebration of Cinco de Mayo! How fun! I was provided with a specialized camera that has a scanner on the top of it. Basically what I do is take out a card, scan the bar code on it and then take the shot. Then every night, I go home, up load the images and then folks take their cards with their own unique number on it, go online and then download the image for free. The fun of all of this is that there are 6 dancers in full costume that everyone gets to take a picture with ...
All of our parents were pissed as fuck when they found out, though, not that I blame them. My mom forced me to write an apology letter to my friend's parents, grounded me for two weeks, and shamed me into not drinking again for quite some time by having me tell all my friends why I was not allowed to see them (outside of school) for two weeks. I don't think I took an unsupervised sip of alcohol again until I was 17 or 18 because of that experience.
Anyway, I decided to exercise to lose the weight. And by "exercise" I mean having doing more other than shuffling back and forth to the bathroom and the computer room while trying to stay awake in between. With my work schedule though, I found this rather difficult to do. But I did manage to lose a couple of pounds here and there. Of course, the word "lose" is relative here and so are the words "a couple of pounds."
I used to puke from drinking, but now I can drink as much as I want without puking.
I recently got trashed and blew a guy I barely knew. Whoops. That was the dumbest thing I ever did while drunk.
And twice when I was drunk, I made out with my cousin's girlfriend once, and the other time I made out with my female friend. And then one time my male friend. But none of those things are really a big deal to me.
I've had some awesome times while drunk. Actually, all those nights listed above were awesome. Except for that one whoops I don't really regret anything I've done while drunk.
I'll admit that I am somewhat irresponsible when it comes to alochol. And immature. I pretty much turn into a big party loving child.
Keep your fingers crossed for me. Who knows? Maybe soon I'll have a whole garden full of Orange Star plants in their diva soil, and I'll tend them and baby them and love them...right up until I back over them with the car.
i drank a few little bottles and was having a grand time- we were singing dashboard confessional and brand new and laying around on top of each other (IN MY ROOM) and then it all of the sudden just hit me. i remember that we put in the movie "adaptation," but don't remember puking. my friends went to tell my mom i had gotten sick, and she honest to god believed i had the stomach flu. ... she took care of me :/