Henning Fischer {22} mission statements and objectives
In issue #22, we speak with Henning Fischer, a design strategist for Adaptive Path, whose principal focus is on design research and strategy development. | duration 29:24
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If you've seen writer/director Cameron Crow's 1996 film, JERRY MAGUIRE, you'll remember Tom Cruise's character, Jerry, typing vigorously at 1 o'clock AM at the Miami Hilton, fueled by passion. Jerry was writing a Mission Statement.
A large percentage of companies, including most of the Fortune 500, have corporate mission statements.
Mission statements are designed to provide direction and thrust to an organization, an enduring statement of purpose.
A mission statement explains the organization's reason for being, and answers the question, "What business are we in?"
Henning answers these questions and more:
- Do small companies need mission statement too?
- How do I create a mission statement for my company?
- What are the differences between a Mission, Vision and Value statement?
- Should a mission statement be specific, or simply a 30,000 foot view?
Show listener Anonymous asks this question about living-up to a mission statement:
"I've worked at many organizations that had mission statements straight out of Dilbert, and don't live the values they espouse, they're just words on paper that have zero impact on action. Why does this lack of vision-transfer happen from the C-suite down? How can you get companies to wake up in middle management and start walking the talk?"
On the topic of Web Design & Development...
- Why is scope important, or even necessary?
- How do you determine Project Scope?
- In terms of the visitors of a website, it's probably best to know your audience?
- On planning, what about setting objectives? Does this come from asking the hard-hitting questions?
Listener Elbowroom Design in Calgary, Alberta asks this question:
"Sometimes we get great ideas for a website once we're halfway into the development project. By that point, it's not called a good idea, it's just something that gets in the way of meeting deadlines and budgets.
-- What are some ways to shake out the important epiphanies at an early enough stage?"
Join us next week, when we speak with Kate Rutter, a Senior Practitioner at Adaptive path, who will be speaking on EVALUATING YOUR CURRENT WEB SITE.
Learn more about Henning and Adaptive Path on their web site.
Henning Fischer's bio: www.adaptivepath.com/aboutus/henning.php
About Adaptive Path: www.adaptivepath.com/aboutus
JERRY MAGUIRE'S MISSION STATEMENT
The things we think and do not say: thoughts of a sports attorney
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