Lea Alcantara {20} branding for designers

In issue #20 we meet Lea Alcantara of Lealea Design, who helps the arts community and niche small businesses find their identity to be seen, be heard, and be read. | duration 25:28



Most people think that your BRAND is your logo or your identity. Lea explains that branding encompasses allot about the processes, the identity, the core and heart of your business, your values, etc.

"Your brand is about every single aspect that touches or interacts with your customer/intended audience."

Lea mentions how stereotyping is important -- get to the core of who you are.

We also hear about establishing a brand, honesty, integrity, and the most important aspect of branding: CONSISTENCY.

Visit Lea online at www.lealea.net

About Lea {from lealea.net}...
Lea Alcantara is the sole proprietor of Lealea Design and is often hired to kill bad design. A graduate of the Design Studies program at Grant MacEwan College, Ms. Alcantara started her career in 2003 as Print & New Media Specialist for a national Canadian security services firm, launching her own company, Lealea Design, in 2005. Ms. Alcantara’s articles have appeared in Design-in-Flight, and her Art of Self-Branding series has been linked and well-received by several design blogs and publications. Her thoughts and techniques regarding branding are also shared through her speaking engagements at conferences like the Future of Web Design 2007 in New York City and SXSW Interactive Festival in Austin, TX.

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This interview is the second in our re-design series over at Creative Component. Follow the blog as we go through a very public site design.

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